When you are planning a promotional project for you company, the whole idea is generally to illicit the most positive and memorable response from your target audience. You want them to engage with your messages and recall and choose your product when they want to buy. To ensure your advertising is as powerful in eliciting these responses in your customers, you need to engage as many of their five senses as possible. The more physically they engage with your program, greater and more memorable their experience, the better the recall and reaction in terms of buying into your business. Engage their senses and bring in the business.

Promotional products as a genre, being physical objects, do this better than most other forms of advertising. Most items will appeal to both the sense of sight and touch, many will also have a sound element as well (think of pens, calculators, clocks, bottle openers, key rings, umbrellas…….you get the idea!). It’s often more difficult to also engage smell and taste for the total experience. You can achieve this easily, however, if you pot for promotional items such as sweets, chocolates and drinks. Here you can connect with all the senses at once and create a fantastic promotional product for your campaign.

PG Branding offer a great selection of these promotional products. You will be spoilt for choice with handmade rock or rock sweets with your message through the middle and made with your corporate colours round the outside. Perhaps wrapped sweets and lollies with your logo printed on the wrappers would be your choice. Tins and jars, which can be customer-printed, are also available with a choice of sweets inside.

Chocolate is always a favourite. Here you can choose from bars of chocolate with a printed wrapper, ballotin boxes of Belgian chocolates with your logo and messages on the outside, or individually print-wrapped Neapolitan chocolates. Your chocolate gift will be much appreciated and deliver your messages every time.

Promotional drinks are another product with which you can engage more of your customers’ senses. PG Branding offer bottles of fruit smoothies or spring water, or cans of energy drinks or vitamin drinks. All these promotional products feature large full-colour labels for maximum visual impact for your bespoke artwork.

Appealing to all the senses of your customers and offering a pleasurable experience will ensure your branding and messages are digested and retained. This should bear fruit in the shape in the fullness of time, in terms of increased business for your company.

Enjoy!